Group and sequence your arguments: Group similar insights into the same argument and be thoughtful about how to sequence your arguments. Start with the answer: Communicate your answer, conclusion or recommendation immediately, not at the end. Then three main implications to come out of the Pyramid Principle are: Below that top-level thought sit your arguments, and below your arguments sit your supporting data. The Pyramid Principle advocates that your thinking should form a pyramid structure that cascades down from a single, top-level thought. And it quickly spread to other consulting firms and became the “best practice” of corporate communication. In 2009, Barbara Minto summarized her work in her book, The Pyramid Principle. So they charged Barbara Minto with refining the way the firm communicated to their clients, and she spent over 20 years teaching the method to new recruits. They realized that, despite years of Ivy League education, their business school recruits lacked corporate communication skills. The Pyramid Principle was formalized at the strategy consulting firm McKinsey & Co. It’s easy, you just use the Pyramid Principle. Good slide decks follow a pre-defined structure that makes it easy for the reader to follow your argument and accept your conclusion.īut how do you structure a slide deck that is clear and compelling like this? Slide decks aren’t just about fancy charts and visualizations.
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